Samuel Salas helmet design

INTRODUCTION

Archive project from 2024 featuring a custom karting helmet designed for Samuel Salas, developed as a personal visual identity that combines motorsport with cultural references and personal symbolism.

CONCEPT

The concept is built around personal identity and Valencian culture. Samuel’s initial “S” becomes a central graphic element on the sides, while the floral pattern draws inspiration from a traditional fallero vest, bringing texture and cultural character to the design. The rear section introduces a monochromatic photographic graphic, contrasting with the purple palette and adding a more personal, expressive layer to the helmet.

ART DIRECTION

The art direction explores a Valencian-inspired visual language through a distinctive dual-tone purple palette, balancing a contemporary motorsport aesthetic with more traditional graphic elements. The composition integrates custom details across the helmet, creating a cohesive identity while maintaining a strong visual presence on track.

ADOBE PHOTOSHOP · ADOBE ILLUSTRATOR · HELMET DESIGN · MOTORSPORT DESIGN